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They are claimed as brothers, crack jokes like hosts at night, and accidentally run one of the most operator investment platforms in hospitality.
Known as “The Restaurant Guy” and “The Finance Guy”, Michael “Shatzy” Shatzberg and Jimmy Frischling, two founders of branded hospitality, are strategies of the same parts and Sautick.
I think Capital meets the comedy.
Whether riffs to fail of restaurant concepts or free drinks and investors’ discounts, their podcast Hangout It is proof that chemistry and clarity may exist. But under the joke is a real mission: we help restaurants to succeed with better technology, smarter capital and a stronger net.
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“It requires a village,” says Frischling. And that means. The phrase used by his late mother in the wedding toast has become a ethos of branded hospitality – the main principle of their investments and relationships.
If you were building something in this industry, you know one thing: You don’t do it yourself. This is especially true in 2020, when the pandemic released what Frischling calls “strike in the face”.
Like most restaurants operators, their plans went to the party. But instead of freezing up, they hit the record. What began as a podcast pandemic from the era has evolved into a media platform that now supports their investment and B2B growth strategy. Podcast helped them remain visible, build trust and create opportunities for themselves and the companies that support.
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Why do they bet on people
When it comes to investing, Shatzberg and Frischling are hidden behind the tables. Their highest criterion is the founder.
“Investing on an early internship is betting,” says Frischling. “I bet on the CEO and their team.” This thinking led them to invest in companies such as Ovation, a feedback platform for guests led by Zack Oates. For branded beliefs came not only from the product, but also from Oates’ story, experience and leadership.
It is a model that has repeated 55 or more companies, most of the B2B Saas across their portfolio. Their work is simple: if the solution really helps operators and the team lives behind and breathes business, it is worth supporting.
And again it all circles back to this village.
Whether they are reporters, the founders of Tech, media partners or restaurant operators, Schaatzberg and Frischling believe in building with others. Their podcast is not just content. It is a point of connection, building confidence and front doors to a much larger ecosystem that is successful.
Because in hospitality, as in life, the most branded brands are not built into isolation. They are built with people – loud, smart, funny, defective people who share a vision and are not afraid to bet on each other.
Just ask the guys who wear all the hats.
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Restaurant It is a toast B3Wer, a powerful sales system and restaurant management, which helps restaurants to improve traffic, increase sales and create a better guest experience.
Toast – Dusing successful restaurants. More information about toast.
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