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When you ask someone about your career and work they can easily explain what they do and how they do it but if you are asm why They do it, many fight the answer. You know your “why” should serve as a basis and be clearly defined because it provides a strong purpose.
Accepting your “why” can have a huge impact on your life, business and success, because it not only helps attract the right customers, but can also strengthen corporate culture and lead you on the way to sustainable growth.
Related: the power of finding your why
To attract the right customers
Many businesses and leaders feel they should serve and open to any person or the customer who represents. However, not every client is right for your business. If you keep your purpose and “why” before the mind, it will naturally attract customers who, in accordance with your values and faith, and at the same time discourage Osers who are not true. This alignment saves time and efforts spent at meaning meetings, options, etc., which allow you and your team to focus on providing the best results to the right customers.
Remember the difficult clients you have experienced – perhaps questioning your costs, access and methods or shifting limits in terms of your defined range. It does not have to see or appreciate the true value in the services you provide, and it is often because they do not compare to “why” your company. You want to work with customers who are aligning and resonating with your purposes, because it will be those who will trust, appreciate and attract your expertise and services and often become long -term partners.
Avoiding incorrect alignment and scope
If you do not have a “why”, it opens the door to confusion and future, such as incorrect communication or the customer asks out of your determined scope of work. By defining your “why” you reduce the chances of mismatch in a customer relationship, which can cause frustration on both sides.
It is also important to determine from the beginning of slavery and expectations to ensure that everyone is in line with the goals and prevent misunderstandings. This helps develop a more productive and fulfilling relationship for both parties. Your “why” should serve as the main principle to keep your business on the way and focus on its mission.
Strengthening position on the market and brand
If you want to build your brand and set up your market position, you have to distinguish your companies from the competition. A defined and clear “why” can not only make a more unforgettable company, but by making your investment in greater good and something other than just making profits, can help attract loyal customers and employers. Sharing your “why” along with the story of your company, mission and values makes your company more relative and authentic. Imagine this as another tool for building trust and loyalty, which contributes to long -term growth.
Related: Inspiring discussion with Simon Sin about learning ‘Why’
The development of a united team
In addition to your relationships with clients, a well -defined “why” is a decisive role in building a solid unified team. If you hire employees based on fair skills and experience, you may have a high -functioning workforce, but they may miss passion, loyalty and determination. You want members of your team to believe in your “why”, so they are invested in your vision.
Employees who are in accordance with donation for purposes work exclusively for payout – are devoted, innovative and have a sense of ownership and pride in their work. These team members become the driving force providing a top customer service that affects the long -term success of your business. In a team shared by the team “Why”, it is more motivated, more durable and can overcome adversity.
Your “why” is more than a simple state of mission – it’s the core of your business. This affects the customers you attract, your corporate culture and the long -term success of your business. Management with purposes attracts you to the right people, includes customers and employed who share the same belief about what you are worth. It helps Foster has a profitable, fulfilling and sustainable business environment. I recommend that you settle down and ask yourself: Why do you do what you do? The more clearly you can define your answer, the stronger your business will be.
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