Last year online sales reached a total of EUR 85.4 billion in Italy. Compared to the year earlier, this is an increase of 6 piernt. Most of these income came from online sales of companies in the travel and tourism industry.
This data comes from 19th Annual report on electronic trading in Italy by Casaleggio Associati. This is a digital consulting agency. In 2023, according to their previous postponement, it achieved online sales in Italy an estimated EUR 80.55 billion.
More than 21.8 billion euros spent online in travel
According to a new study last year, the industry and tourism generated an estimated online value of more than EUR 21.8 billion. This was followed by a marketplace that generated 14.8 billion euros. Lesure CAM in third place, with a returned EUR 13.4 billion. Fashion, gambling and food followed.
The use of AI is growing
According to scientists, online retailers in Italy are increasingly using AI. These tools have implemented for translations, automated product content, data analysis and prognosis and personalization.
“The challenge for 2025 will be: creating a new value through these technologies exceeding outside the operating patient”
“2024 was a year when companies actually began to understand how to use artificial intelligence with their internal processes, discovered a real revolution,” explained Davide Casaleggio, President of Casaleggio Associati. “The challenge for 2025 will create a new value through these technologies and move over operational efficiency.”
14% of Italian stores sold to Germany and France
Research also showed that the implementation of AI helped Italian online to grow their cross -border dirty dirty. At least 14 percent of trades that were taken into account in the analysis of the items sold to customers in France and Germany. And Spain (12 Pierient), the Netherlands (9 Pierient), the United Kingdom (8 percent), Switzerland and the US (both 8 Pierierizes) were also achieved by Italian online stores.